I like this product. It leaves the mouth feeling fresh and I love it. I believe it also does some whitening too. I am getting used to the new taste as I have not used charcoal before. It also feels like this toothpaste cleans the gums better. So far so good.

I like to use different kinds of toothpaste to see which one works well for me. This toothpaste comes in a good quality and sealed. The toothpaste itself is like a black jellyish paste which does not fall off my toothbrush and into the sink that easily which is a good thing. The color of the paste is black, which looks funny at first but after going into your mouth turns white or gray (how does that work?) and tastes like mint, like any other mint toothpaste. The charcoal present in this toothpaste is intended to provide teeth whitening benefits and so far my teeth do feel whiter (Is it just me?). Interesting product, would recommend!

I love the smile and feeling after toothbrush. It is a good quality product. So far, I am seeing good results with my teeth.

This product is excellent. I wish there was an option to give it 10 stars. I’ve had this product for a little over a week and I can already tell my teeth are whiter! I am a big fan of this product!

I bought this after using other products. This toothpaste is really good. I have been using it for few weeks now and it seems to work well and teeth whitening works great. Will buy again.

I have been using this product for almost a month now and I can clearly see and feel the difference. It's not just about the teeth but it also helps in the process of gum cleaning and the good breath. This toothpaste is black colored which might seem odd at starting but it is made naturally and worth everything. It is like having a deep cleaning at your own house, every day. You should try it too!

I held off on the review to at least use up one tube to gauge effectiveness. But in short, I had been on the lookout for a good natural product, that was also as effective as chemical laden variants. This definitely fit the bill! Very good toothpaste, and REALLY cleans the teeth. My mother has also made the the switch to this toothpaste, and says her teeth feel cleaner than ever before.

My family is using it and until now we're satisfied. The color of the toothpaste is black so initially it seems a little odd if you're a regular toothpaste user. However, with mint taste, it will start giving you normal feeling after few uses. If you have stains in your mouth, then you'll slowly see them disappearing. The fact I like about this toothpaste is that it's not just a teeth whitener but help you with your complete dental hygiene as well. Highly recommended!

I love it! Keeps my teeth clean and breath smelling fresh! This is my second purchase, I definitely recommend for those who want whiter teeth!

Even with confusing black color in expectancy for whitening toothpaste, but this is absolutely a great toothpaste and now is my favorite! Great results and pleasant taste!